VOLUME I
NOW AVAILABLE
THE INTERVAL
ERIC WITTMAN
ANNE FOUGERON
JOSEPH BECKER
SFMOMA
IVY ROSS
MT. TAMPALPAIS
BEN DAVIS
SF PRIDE
FLEET WEEK
SKO HABIBI
MARISA GOUDIE
CRISSY FIELD
SHAINA EVONIUK
DJ DR. MARGARITA
ZACHARY LEYDEN
TIFFANY SHLAIN
THE INTERVAL ERIC WITTMAN ANNE FOUGERON JOSEPH BECKER SFMOMA IVY ROSS MT. TAMPALPAIS BEN DAVIS SF PRIDE FLEET WEEK SKO HABIBI MARISA GOUDIE CRISSY FIELD SHAINA EVONIUK DJ DR. MARGARITA ZACHARY LEYDEN TIFFANY SHLAIN
190 pages celebrating the people, art, culture, and places that define San Francisco and the Bay Area.
Trefalia is an independently published biannual journal of original photography and thoughtful storytelling that captures the region's creative spirit, distinctive perspectives, and enduring character.
VOLUME I // Exemplars
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// Ivy Ross
Ivy Ross, chief design officer for consumer devices at Google, explores how art, play, and our senses shape the way we create and live. From a childhood spent noticing details to a career building products and teams, she considers what it means to keep that curiosity alive.
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// The Interval
The Interval at Fort Mason brings a bar, a library, and the Long Now Foundation’s experiments in long-term thinking into one room. The story explores how clock mechanisms, shared bottles, and a comfortable place to sit give people reasons to stay and talk.
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// Ben Davis
Ben Davis, founder and chief visionary officer of Illuminate, reflects on bringing The Bay Lights to life. His story follows the persistence, collaboration, and personal change behind a commitment to public art in San Francisco.
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// Mt. Tamalpais
Mount Tamalpais offers a familiar place to return, its trails and ridgelines changing with the season, light, and weather. The story follows the mountain’s proximity to San Francisco and the sense of proportion an afternoon there can restore.
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// Tiffany Shlain
Tiffany Shlain, artist, filmmaker, author, and founder of the Webby Awards, burns history into salvaged wood. Her story connects decades of work in film and technology with a return to making by hand and a weekly practice of stepping away from screens.
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// The Conservatory
The Conservatory of Flowers in Golden Gate Park holds a succession of climates beneath its wood-and-glass frame. The story moves through its tropical collections and the neighboring Dahlia Dell, observing the plants and the care that sustains them.
VOLUME I // Contents
before there was a city
// The story behind San Francisco’s name
designing an aesthetic mindset
// Ivy Ross
bring a layer
// Dressing for the shifting weather, here
the art of making art public
// Joseph Becker
the whole picture
// Eric Wittman
paddle, sail, passage, plunge
// On, across, and into the bay
everything grows here
// A climb through Telegraph Hill’s gardens
the weather between us
// The city and the fog with a name
under glass, under sky
// The San Francisco Conservatory of Flowers
what the wood remembers
// Tiffany Shlain
everything that went out
// The wind and the gathering at Crissy Field
illuminating a path to awe
// Ben Davis
listening for the cues
// Shaina Evoniuk
hand-picked
// Small pleasures, one bite at a time
the permanence of fragility
// Marisa Goudie
the sleeping lady
// A wider view from Mount Tamalpais
the future is watching us
// Jasko Begovic (aka Sko Habibi)
the architect who won’t take no
// Anne Fougeron
the faces of pride
// Pride and the freedom to be seen
the week the city looks up
// San Francisco Fleet Week
a lesson unspoken
// Zachary Leyden
it is very becoming
// AI, the overheard, and the park
the interval of time
// The Interval, a bar with time on its mind
two frequencies, one voice
// Dr. Élida Margarita Bautista
FAQs
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Trefalia is an independent, photography-led magazine featuring interviews, essays, and stories about art, culture, and place. Published exclusively in print, it gives photographs and conversations room to unfold.
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Our first volume begins in San Francisco, the city we call home. It brings together the people, places, and everyday observations that gave us reasons to look again… from artists’ studios and neighborhood gardens to the bay and Mount Tamalpais.
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Volume I combines photographic essays, in-depth interviews, portraits, and observational writing. Its stories explore art, design, architecture, music, fashion, food, nature, and the changing life of the city.
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Conversations include Ivy Ross, Tiffany Shlain, Ben Davis, Eric Wittman, Joseph Becker, Anne Fougeron, Shaina Evoniuk, Marisa Goudie, Jasko Begovic, Zachary Leyden, and Dr. Élida Margarita Bautista.
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Stories visit the Conservatory of Flowers, Telegraph Hill’s gardens, Crissy Field, Mount Tamalpais, SFMOMA, Salesforce Park, and The Interval at Fort Mason. Other pieces follow life on the bay, San Francisco Pride, Fleet Week, and the city’s shifting weather.
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No. Trefalia is a print-only publication. Selected photographs and excerpts may appear on our website and social channels, but the complete magazine is available only in print.
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// Thom Milkovic and Jamarie Milkovic created Trefalia. Jamarie is the editor-in-chief, and Thom is the creative director and photographer.
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Trefalia’s creative director, Thom Milkovic photographed the entire volume in collaboration with a team of talented stylists, make-up artists, models, and photo assistants.
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Trefalia is published twice a year.
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Volume I contains 190 pages of photography, interviews, and essays.
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Yes. Volume I is produced in a limited print run, with copies available while stock lasts.
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Volume I is available for purchase through our website and select stockists in San Francisco and the Bay Area.
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Please contact request@trefalia.com with details of the material and how you would like to use it. Reproduction requires permission from the relevant copyright holder.
